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Equestrian accessories retail store - North of Johannesburg

 

PROFILE    
Description:    Established for over 15 years, this leading equestrian retail store holds exclusive South African distribution rights for two internationally acclaimed equestrian brands. With a loyal customer base, a strong online presence paired with an e-commerce website and a standout reputation, the business offers premium riding gear, apparel and accessories for all disciplines making it a rare opportunity in the equestrian market. This is an ideal business to purchase, for a budget between R1m and R3m.
Industry / Sector:    Retail - Store
 
LOCATION    
State / Province:    Gauteng RSA
City / Town:    Johannesburg
Location / Area:    North of Johannesburg
Metro Proximity:    Johannesburg.     It should be possible to commute from this metro city to the business location.
Portability:    Zero Portability - This business can only operate from the area specified. There is no potential whatever for it to be relocated elsewhere.
 
PRICE    
Asking Price:    R 800 000
Conditions:    excluding vat and stock
 
FINANCIAL & OPERATING INFORMATION    
Turnover:    R 382 083 per month
Profit:    R 37 500 per month
Annual Return:    56 % per annum
No. of Staff:    4
Year Established:    2000
Legal Persona:    Private Company (Pty) Ltd
Other Information:     
        THE BUSINESS        

This 15 year equestrian accessories retail store specializes in selling products and gear related to horseback riding and equestrian sports. Its business involves offering a wide range of high-quality items such as riding apparel (jackets, breeches, gloves), helmets, boots, bridles, saddles, halters, grooming supplies, and other riding equipment. The store also carries equestrian-themed apparel and gifts for horse enthusiasts. Key aspects of the business include sourcing products from reputable manufacturers, providing expert guidance to customers, and maintaining a well-organized, approachable shopping environment, both brick-and-mortar and online with an e-commerce service offering. The store aims to serve equestrians of all levels, from beginners to professionals, by offering specialized equipment tailored to different disciplines such as dressage, show jumping, eventing, and trail riding.

        MARKETING        

  • 6000 Instagram and 12000 Facebook followers who are niche to the equestrian industry.
  • Website with an e-commerce functionality
  • Regular in-person attendance at major equestrian events
        PRODUCTS AND DISTRIBUTION RIGHTS        

  • Distribution rights secured for two exclusive and established international equestrian brands.
  • Opportunity to wholesale the international equestrian brands.
  • Child equestrian clothing line. Recognised brand in the equestrian industry.
    Proudly South African and developed by the business.
Additional services may include product customization, repair, and maintenance advice. Overall, the goal is to support equestrian lifestyles by providing reliable, quality accessories that enhance safety, performance, and enjoyment in horse-related activities.

        PREMISES        

The store is located in a commercial estate north of Johannesburg. Known for its strategic location, it offers a variety of equestrian retail businesses and medical services.
The park benefits from good accessibility via major roads and proximity to logistical hubs.
Its amenities includes security, ample parking, and modern infrastructure to support business activities.

• Security: 24 hour armed response with night guard
• Off grid features: Inverter
• Property Size: approx. 107m²
• Zoning: Agricultural Holding with business rights

        LOCATION        

The area is characterized by a mix of residential, commercial, and recreational spaces, including residential estates, shopping centres and dining options.

        FINANCIAL SNAPSHOT        

  • 2025 Revenue: ±R4 600 000
  • 2025 Gross Profit: ±R1 805 000
  • Estimated stock amount: R2,1 million
  • Asking Price: R800 000 excl. VAT and stock [asset based]
        INVESTMENT HIGHLIGHTS        

  • Prime Location
    Situated in a populated area, attracting a steady stream of customers seeking equestrian supplies.
     
  • Diverse Product Range
    Offers a wide variety of equestrian products.
     
  • Established Reputation
    Known for quality products and professional service, which fosters customer loyalty and repeat business. Has excellent google reviews (4.7 out of 5 for 51 reviews) for 7 years.
     
  • Potential for Expansion
    Opportunities to expand product offerings, improve facilities, and increase market reach through marketing and outreach.
     
  • Community Engagement
    Strong ties to the local equestrian community, which can enhance brand loyalty and customer retention.
     
  • Synergy with Local Development
    Proximity to residential developments and commercial projects increases customer base and sales potential.
     
These highlights make this equestrian retail store a compelling investment opportunity within the equestrian retail sector.

        REASON FOR SELLING        

Retirement

        NON-DISCLOSURE AGREEMENT        

Any interested party will need to be prepared to complete and sign an non-disclosure agreement. Confidentiality could impact on staff issues and/or effect supplier and customer relationships and for these reasons the NDA will specify the limitations on use of information supplied. This protects all parties involved.


 

 

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Record ID: 2951
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